Meet our owner.

Introducing Nidhita Goel, the visionary behind OOAK jewels.

With a deep passion for artistry, creativity and a lifelong love affair with jewellery, Nidhita brings a unique perspective and a wealth of experience to the world of fine One of a kind jewellery.

To put in her own words “So it all started with designing diamond gold jewellery for family & friends. Being a diamond grader and after pursuing 2 years of work experience with a renowned jewellery brand in Mumbai, I started my own diamond jewellery business, but looking at the market evolution and the love and demand for semiprecious  handcrafted jewellery made me switch to designing fine handcrafted semiprecious jewellery. With the mission to create Statement jewellery for Urban women who has modern outlook but at the same time loves their tradition and culture, I came up with a brand name SANDOOK in 2014, but because of some legal issues had to change the name and then OOAK jewels came into picture and then there was no looking back".

 Her artistic vision of creating jewellery which has a blend of modern style with traditional asthetics, and her attention to minute detailing, makes every piece in the collection One of a kind.Her dedication to using only the finest materials, providing quality products to the customers and working with skilled artisans has earned OOAK jewels a reputation of excellence and unparalleled craftsmanship.

Beyond her artistic endeavors, Nidhita is known for her warm and welcoming nature. Her passion for jewellery and genuine connection with her customers on guiding them on how to style a particular piece and how to take care of it, has made OOAK jewels not just a brand but a community that celebrates beauty, empowerment and individuality.

Commitment to ethical sourcing and sustainability is the core of OOAK jewels philosophy. With deep respect for the environment and the communities involved we try to make a positive impact through our creations.

So, indulge in the beauty and craftsmanship of our ONE of a Kind handcrafted collection, and let us accompany you on your journey of self-experience and celebration. Welcome to www.ooakjewels.com where every piece tells a story of love, beauty, creativity, individuality and timeless elegance